What we collect, and what we don't.

What a form or an email tells us.

1. A
   Project enquiries.

   Our enquiry form asks for your name, email address, company (optional), the kind of work you need, an indicative budget, a timeline, and a short brief. You choose what to put in it. The enquiry also carries the page you sent it from, the page that linked you here, and any campaign parameters in the link you arrived on, so we know where an enquiry came from. Campaign parameters may be kept in your browser’s session storage for the duration of your visit so they can be attached to an enquiry you send; this is not a cookie, and it is gone when you close the tab. We use it to answer you and to scope the work — nothing else.

2. B
   Email correspondence.

   If you email us, we keep the thread so we can carry on the conversation and keep a record of what was agreed.

3. C
   Server logs.

   Our hosting provider records ordinary web-server information such as IP address, browser type and the pages requested. This is standard infrastructure logging used for security and reliability. We do not use it to build a profile of you.

4. D
   How fast the site was for you.

   We measure the speed of this site as real visitors experience it, because the only honest way to know whether a site is fast is to measure it where it is actually used. A page load may send us six numbers: how soon the first content appeared, how soon the largest element appeared, how quickly the page responded to your first interaction, how much the layout shifted while loading, how long our server took to answer, and — on the home page only — how long the film took to become visible. With them we record the page you were on, whether you were on a phone, a tablet or a computer, a rough size band for your window, your browser family, and the kind of connection your browser reported.

   The page is recorded as an address only. Anything after a ? or a # is not sent, so the campaign parameters in a link you followed never reach these records. Nor does your name, your email address, anything you type into a form, anything the estimator asked you, or the contents of your browser’s storage. Your IP address is not stored with the measurements; it is read at the moment of the request, and only to stop one source flooding us.

   This measurement is our own. It is sent to our own server, no analytics company is involved, and it adds no third party to the list in section 04. It sets no cookie and keeps nothing in your browser. The records carry no identifier of any kind, so they cannot be joined to one another, to an enquiry, or to you.

1. 01
   Vidflow

   Hosts and streams the films shown on this site. Video is requested from Vidflow’s content delivery network when a film plays.

2. 02
   Our hosting provider

   Serves the pages, keeps the server logs described above, and holds the speed measurements from section 02 in storage we control. They are not shared with anyone else, and no analytics company is involved.

3. 03
   Cloudflare Turnstile

   Bot and human verification used on the contact form (challenges.cloudflare.com). It loads when you open the contact page, and your IP address is included when the check is verified.

4. 04
   Lumetrin OS

   Lion Creatives’ internal client-management system, where enquiries are stored and managed.

5. 05
   Resend

   Email delivery used for enquiry-related messages: the notification to the studio and the confirmation we send you.

6. 06
   Cal.com

   Scheduling used when you book a call.

The speed measurement described in section 02 is deliberately absent from this list. It runs on our own server and sends nothing to anyone else, which is the reason it was built that way.

Links out to Instagram, TikTok, Facebook or a client’s website take you to a service with its own privacy policy, which we do not control.